Worked across the digital and physical creative marketing for this experiential exhibit. We opened in London, UK where I oversaw all photo and video content from BTS of the installation to walkthrough with Cedella Marley and opening night. I sourced social media vendors across London, Toronto, and Los Angeles locations ensuring all parties were happy with creative strategy and direction of digital marketing and building social media accounts from the ground up. I assisted with the install, and breakdown of the exhibit at the LA location, also organizing and recording an art bible of how materials and pieces from the exhibit were stored to create ease for future locator needs. Designed and directed for physical signage on-location, as well as designed the official program.

I’ve worked across creative marketing for this tour production from its inception (2018-2026), and expanding from North America to UK, SEA and Australia. I designed digital and physical creative assets as well as oversaw all visual marketing deliverable approvals, communications with vendors, and produced any photo or video shoots needed for tour marketing. I developed workflow for creative production, plus onboarding and approval process between stakeholders and vendors. I designed regional adaptations of tour marketing assets for international marketing purposes.

When Dead & Co. had it’s residency at Sphere Las Vegas, we took on production of Mickey’s experiential art gallery at the Dead Forever Experience at The Venetian. Handled art research at Mickey’s art studio. I organized the art pieces selected for this engagement by creating the art directory or bible to act as guide for production, produced all physical signage for the experience, and maintained the highest level of integrity for all works of art, staying true to the experiential aspect of the exhibit.

After coming off a successful Australian run, the Gabby’s Dollhouse Live! tour production came to us for its North American debut. I managed all digital creative marketing assets between stakeholders and licensees, as well as developed all localization of marketing assets from Australian to American. Creatively, I produced and managed all US-adapted content featuring new cast. This included: tour photoshoot, live show photography, social media content capture, and tour promo video spots.

Alejandro (aka Scarypoolparty) came to our management team straight from his time on American Idol. I provided both creative resources to him as well as day-to-day support. I championed his creative vision by commissioning photoshoots, video shoots, and designing creative graphic, merchandise or wherever needed. I worked with him throughout his time at Hollywood records and journey as an independent artist, guiding him through social media campaigns and the visual aspects of a creative campaigns.

As a part of Victoria’s artist management team, I managed creative projects during her independent music career for multiple music videos, marketing assets and campaigns. I sourced creative vendors, as well as helped visualize creative concepts for shoots and lifecycles, plus provided BTS content capture where needed.

With Laura, I led multiple creative D.I.Y. projects involving fan participation throughout her independent music career. I also managed video and live performance shoots as well as BTS content capture. For her first live tour I designed all tour marketing graphics, merchandise, as well as sourced all vendors for production.